Homepage redesign for two user journeys
A modular homepage that adapts to user intent. Discovery-led for new users, speed-led for returning ones, built on a rule-based structure ready for smarter ranking later.
I’m Mauritius D’Silva
I design complex marketplaces, B2B tools, and mobile products where user experience, business logic, and operational workflows need to work together. I’ve led design across Cari and products within The Taken Seat, and previously worked on Carriage through its acquisition by Delivery Hero.
Available now Remote / Hybrid
Worked across healthcare, recruitment, commerce, and marketplace products.
Background
My background spans web, front-end, product design, and design leadership across startups, marketplaces, and venture-backed products. I work best on complex systems where the interface has to make business rules, operational workflows, and user needs easier to understand and act on.
About meSelected work
A modular homepage that adapts to user intent. Discovery-led for new users, speed-led for returning ones, built on a rule-based structure ready for smarter ranking later.
A self-serve campaign tool for vendors to create, adjust, and monitor cashback campaigns with budget controls, eligibility rules, and projected performance visible before launch.
A rule-led help flow that let customers resolve common delivery issues inside the app. Eligible cases could be handled through compensation, cancellation, or escalation in under a minute.
A 0 → 1 conversational ordering feature built into Cari’s existing search flow, helping users complete multi-step requests across food, grocery, flowers, pharmacy, and more.